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The brighter way to make better choices. Our colorful range of products is made with quality ingredients that you can feel good about, and it’s priced to keep your wallet happy too.

Read our story

Learn more about our Goodness Guarantee

The Story

What we know

We're all busy people, and we don't have the time to read every label and cook every meal from scratch. But we also know we shouldn't have to. We know there should be affordable, delicious and convenient foods at our fingertips.

What we love

We love quality ingredients. We love fresh produce. We love snacks. We love indulgent treats. And we really love that we can find it all in Know & Love - an ever-growing range of delicious products, all made to our strictest quality standards to make better choices easier than ever.

Our Goodness

We all want to feel that the products we provide for our families are the best they can be. That's why Know & Love is committed to using honest, quality ingredients in everything we make. Our philosophy is simple: we take the ingredients you know to create the products you love.

you can trust

Thoughtfully selected.

The ingredients you'll find in Know & Love products are selected for quality, and every product is free from a list of nearly 100 unacceptable ingredients, such as certified color additives, partially hydrogenated oils, high fructose corn syrup and sweeteners such as Aspartame, Saccharin and Sucralose.

you can trust

Rigorously taste-tested.

We never compromise on taste, because we know great ingredients can deliver great flavor too. All our products are crafted to satisfy your taste-buds and enthusiastically tested for delicious flavor.

you can trust

Surprisingly priced.

We believe the best ingredients should be available to everyone. That's why Know & Love offers the same great value as all our own brand offers.

know & love FAQs

  • know & love is SEG’s latest private label brand focused on using familiar ingredients in creating the everyday products that we all love. This brand will offer a wide range of products that includes gluten-free, vegan, kosher, and more that will reflect SEG’s commitment to offering quality products and the happiness of the communities we serve.

  • know & love offers a wide range of products found throughout the entire store and online. Search to find all the available products today!

  • know & love not only offers affordable options but also puts a strong emphasis on helping customers identify product attributes to facilitate their choices through innovative package design. Our team has carefully crafted a packaging solution that makes it easy for you to spot the lifestyle options you’re looking for. With vibrant colors, clear labels, and informative icons, our packaging ensures that you can make informed decisions about the food you bring into your home.

  • Starting July 2023, the first items will begin shipping to all Winn-Dixie, Harveys Supermarket, and Fresco y Más stores with a product launch and transition strategy continuing through 2025.

  • Products are formulated with ingredients that are not on the restricted ingredient list. However, exceptions can be made to accept ingredients on the restricted ingredient list if they are considered naturally occurring (i.e., the ingredient simply exists in the product by nature and without any artificial aid). Examples would be sulfites in wine or MSG in tomatoes.

  • know & love products are made with quality ingredients and are formulated to exclude around 100 ingredients.

  • Many products throughout our stores will transition into the know and love brand, including products labeled SE Grocers and Naturally Better. The refreshed look will make it easier for SEG’s customers to identify product attributes such as Gluten Free, Organic & Plant-based options. Other products will remain in their current brands and continue to offer the same great quality and value.

  • Our suppliers are selected according to our rigorous food safety standards. Each product approved for the know & love brand undergoes a thorough quality evaluation to ensure it meets our quality standards. We do this so that we can provide our customers with consistent quality and safe products at affordable prices.

  • Exempt colors are allowed in know & love products as defined by FDA.

    Definition of exempt colors:
    “Exempt” colors include pigments from natural sources such as vegetables, minerals, or animals. Examples include annatto extract (yellow), dehydrated beets (bluish-red to brown), caramel (yellow to tan), beta-carotene (yellow to orange), and grape skin extract (red, green). Although exempt color additives are not subject to batch certification requirements, they are still color additives, and FDA must approve them before they can be used in foods.

  • know & love products are formulated with natural flavors as defined by the FDA. According to the FDA, natural flavors are substances used to impart a flavor that is derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, fish, poultry, eggs, dairy products, or fermentation products thereof.

  • Certain sweeteners are not allowed in know & love products, such as Acesulfame-K (Ace-K), Aspartame, Saccharin, High Fructose Corn Syrup, and Sucralose.

  • SEG guarantees the quality and satisfaction of all our Own Brand Products, including know & love. If, for any reason, you are not 100% satisfied with any of our products, you can return the product for a replacement or a full refund.

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